Environment Friendly Practices Adopted in Hotels and their Impact on Customer Satisfaction: A Critical Review of the Literature and Research Implications for the Hospitality Industry

The purpose of the study is to investigate various environment-friendly practices implemented by hospitality industry while assessing their impact on customer satisfaction. Thirty-one papers were downloaded with keywords such as “environment friendly,” "customer satisfaction," loyalty," and "sustainability" from online research databases like Google Scholar, Science Direct, ResearchGate, Emerald Insights 2000 2020. These critically analysed in terms different variables associated environmentally friendly measures used hotels. will assist managers developing appropriate marketing strategies that include green order achieve guest retention, which result increased profits goodwill for In addition, sheds light demographics, willingness pay, visit intention relation findings reveal initiatives adopted hotels have a positive effect Moreover, emphasises how play key role achieving loyalty through mediating A model effects hotel employee training has also been proposed. pay reflect rather contradictory since majority guests expect bear cost implemented.